Working in this industry is interesting to say the least; with technology changing rapidly, sometimes it’s hard to keep up with it all… It was a great relief when Genelec visited recently and said that once I became familiar with their current range of Studio Monitor Speakers it would be a long time before I would need to re-educate myself… To this, I quoted the immortal words of Mr. Sheen ‘Winning!’ Not just for me, but for you, our clients, as well.
To know why this is a win for you and me alike, I would like to tell you a little about Genelec and where they came from…
Genelec was formed by two Finnish PhD Students, Mr. Ilpo Martikainen & Mr. Topi, back in the 1970’s. The pair, both passionate about sound and electronics, was approached one day by a friend at a conference asking them to design an active monitoring speaker for the Finnish Broadcasting Company. Two weeks later a prototype was created and they had the first sample; after two years of serious research and development Genelec was founded and their first speaker, the S30, was ready.
Fast forward to 2011 and Genelec has a range of Monitoring speakers designed for accurate reference monitoring which sound phenomenal. Because Genelec engineer their products specifically to do a certain job it’s generally a long time between new models, meaning your investment in accurate monitoring goes a long way. They’re not fussed with carbon fibre this and shiny bling that, but engineering the most advanced speakers both electronically and acoustically for your edit suite or listening space.
It’s a relief to hear that something’s these days are designed to last such a long time and give you such a great return on investment. Genelec say it best though:
“Although the applications may vary, one thing remains the same: the desire to have the best possible sound reproduction. We are proud to contribute with our sound origins and profound knowledge of what it takes to make it right.”
Come and book a demo in our showroom with myself to hear the Genelec monitors in action, and believe me hearing the difference is believing..