David Thompson - Broadcast & Production
David Thompson – Videopro Business Solutions: Broadcast & Production

Hi All,

Wow, the latest news from the Avid camp at NAB2013 is pretty unbelievable, Media Composer 7 now at $1,099 inc GST. I’ve included more details below about the new features of Media Composer 7, however, the main standouts are 2K, 4K and 5K ingest, AMA media management, and of course the price!

Media Composer 7 offers a wide array of key new features, including:
Media Composer 7

  • AMA media management — Media linked via Avid Media Access (AMA) now benefits from the complete suite of industry-leading media management tools formerly reserved for native Avid media.
  • Dynamic media folders — Accelerates and simplifies AMA media management tasks automatically in the background.
  • FrameFlex™ tool and LUT support — Enables editors to ingest 2K, 4K, and 5K media with real-time color space conversion and deliver content directly to HD.
  • Master Audio Fader — Enables editors to control overall program volume and insert plug-ins for compression, equalization, and compliance metering.
  • Clip Gain — Editors can adjust gain on a specific clip, independent of track-based automation, without engaging separate audio tools.
  • Symphony Colour Correction option — Lets editors add advanced color correction tools previously found only in Avid Symphony.
  • Interplay Sphere for Mac — Enables creative teams to edit, share, tag, track, and sync media as it flows through the production process anywhere in the world (Media Composer Interplay Edition required).
  • Mark Futa, head of Post Production at The Ant Farm, said, “As we journey further into a tapeless post production world, managing a wide range of dissimilar digital media is a major challenge. What excites me about Media Composer 7 is not only its ability to speed up the ingest of both high-res and HD source media via AMA, but also the introduction of background processing so our editors can keep editing while the application handles non-creative tasks like media transcoding and consolidation.”

    Media Composer software configuration options
    At product availability, Avid will offer a choice of two Media Composer software configurations:

  • Media Composer provides the full Media Composer editing feature set as well as support for ISIS® workgroups.
  • Media Composer Interplay Edition includes all the features in Media Composer, plus the ability to connect to Avid Interplay.
  • Availability & Pricing
    Media Composer 7 will be available from Videopro starting in June 2013. Customers can purchase Media Composer 6.5 now and receive a free upgrade to version 7 when available. Pricing below is in Australian dollars and includes GST:

    • Media Composer 7 (standard) — $1,099.00
    • Media Composer 7 Interplay Edition — $1599.00

    If you have any questions give me a call on 1300 VIDEOPRO or email at d.thompson@videopro.com.au.

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